Who Dares Wins: Azimut S7
Azimut's sporty, state-of-the-art yet deliciously different S7 could attract newcomers to the brand – and even to yachting.
TO BE SUCCESSFUL in boat building, the more-profitable companies embrace the concept of incremental change. This means they build a 55 as an improvement on the 53 and design it in such a way as to get the owner of a 50 to upgrade and stay within the brand family.
Most well-known production builders follow the same formula, each looking after their database of owners while holding their hands as they upsize through the range. The hope is the owner remains loyal to the brand.
To read all of this article pick up a copy of the May/June issue of Asia-Pacific Boating magazine, or buy it online from www.magzter.com. Also available for download from the App Store and Google Play.