ISA looks to the India market
Published: Wednesday, 04 May 2011
International Shipyards Ancona (ISA), a well-known Italian builder of fine superyachts up to 80 metres, has announced a new partnership signed with THE ESTD, a luxury marketing firm in India for the marketing of ISA yachts.
ISA noted during the announcement, which was sealed in New Dehli, that India is on a growth path and is expected to become one of the largest luxury markets in the world. THE ESTD was preferred by ISA for its attitude in offering only the best to its clients, according to the yacht builder.
After the success in the Business Aviation sector, THE ESTD aims at setting the benchmark in lifestyle products by promoting a large portfolio of luxury products, where from today also the yachts are included.