Published: Friday, 14 October 2011

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Genoa International Boat Show confirms itself as one of the world’s most attractive and complete boat shows.


Genoa 51st Boat Show – which was officially opened on Saturday 1 October at Fiera di Genova by the Italian Minister for Transport and Infrastructures, Altero Matteoli - will end tonight. The Show had started off in a very uncertain climate, recording a relatively small number of visitors during the first weekend; the situation, however, gradually improved day after day and the event is now closing with a good turnout of qualified customers professional operators.

A few hours before the end of the Show, the organisers are indeed estimating a final result of 226,000 visitors (-13% compared to 2010).

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According to Sara Armella, President of Fiera di Genova SpA, "Genoa Boat Show has confirmed its great attractiveness and remains one of the leading boat shows in the world thanks to its outstanding quality and incredibly wide offer. We believe that the drop in the number of visitors – which we expected and can be considered quite a natural phenomenon - has been compensated for by a series of new features that were immediately appreciated by both the exhibitors and the public. I am referring to, for example, the evening opening on the first day, the "GenovaInBlu" programme, a generally better coordination with the city as a whole, the increase in sports-educational activities for children, and the addition of sections and initiatives aimed at raising the public's awareness, like the exhibition on the 150th anniversary of the Unification of Italy and the debate "7 moves for Italy". In our capacity as the Show’s organisers, we will have to focus on strengthening these aspects even more in the future, so as to further enhance the quality of the Show”. “Our gratitude and appreciation - added Fiera di Genova SpA's Managing Director Beppe De Simone – goes to all those companies that have once more invested and believed in the Boat Show and that are now able to reap important benefits at a very difficult time”.

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“In the light of the current market situation, the presence of 1,300 exhibitors – stated Anton Francesco Albertoni, President of UCINA-Confindustria Nautica – represents an exceptional result, which has exceeded our expectations and has driven away any fears we might have on the eve of the Boat Show. Genoa Boat Show can perhaps represent the Italian industry’s first step towards the turnaround that everyone is hoping for and which seemed to be taking place in the first quarter of 2011. Entrepreneurs kept believing and investing in recovery and presented a huge number of new products at this Boat Show (450 only among boats), particularly as regards medium-size crafts”. Mr Albertoni’s words were echoed by those of Martina Stella, UCINA's General Manager: “This year too the Show has confirmed its important role, not only as an outstanding business opportunity, but also as the ideal stage for debate and dialogue between and among entrepreneurs and the institutions, associations, the financial sector, and professional operators on various subjects – from tax policies influencing international competitiveness to infrastructures and marinas, from business networks to sea culture and vocational training. I would also like to express my deep satisfaction for the success of the first edition of “GenovaInBlu”, an initiative through which UCINA has taken up the challenge of bringing the Show closer to the city and which has allowed us to cast a spotlight on Genoa’s artistic and cultural value”.

In an increasingly internationalised market (80% of the Italian production in the boating industry is targeted at foreign countries) the missions of foreign operators become more and more important for business development: during Genoa 51st Boat Show over 700 b2b meetings took place over four days, involving Italian companies and foreign professionals, mainly from Brazil, China and Russia. A crucial role in this respect was played by Smart 2011, an initiative promoted by Enterprise Europe Network Italia and organised by Unioncamere (the Association of the Liguria Region’s Chambers of Commerce) and La Spezia Chamber of Commerce. Business delegations from Korea, China, Brazil and Norway took part in the meetings.

The Boat Show’s official website<