Published: Friday, 02 December 2011

Fairline Boats and Jebsen Marine completed its first official engagement today, welcoming the arrival of a Squadron 78 to the Hong Kong market. 

Hosted by Mr. Bryan Jones, President of Fairline Boats Asia and Mr. Lars Petersen, General Manager, Jebsen Marine, the event was held at Aberdeen Boat Club and attracted some 30 by-invitation-only guests with Mr. Andrew Seaton, Consul-General, British Consulate General as Guest of Honour.   

This was the first event of its kind to be held since Jebsen Marine was appointed as authorised dealer for Fairline Boats in Hong Kong and follows Jebsen Group’s appointment to represent the brand in Mainland China, based in Shanghai, trading as Fairline China earlier in the year. 

Lars Petersen Andrew Seaton Bryan Jones 1

From left: Mr Lars Petersen, Mr Andrew Seaton, Mr Bryan Jones

“We are committed to growing the Australasia region and in the last two years alone have doubled the number of dealerships throughout the region. One of the biggest issues we faced launching Fairline to the China market was finding a suitable distributor who understood and could communicate the Fairline philosophy and principles to discerning high net worth Chinese.   We have now found that partnership in Jebsen who have a huge luxury goods portfolio and are very well connected,” said Mr. Bryan Jones during the press conference.     

“We strongly believe China has the long term potential to become the largest marine purchaser in the world and our vision is to have six-to-eight branded offices the length of China in order to provide a local point of contact,” he continued.

Regional sales are up nearly 600% annually since 2008 and now represent a very substantial percentage of Fairline Boats annual production, with BRIC (Brazil, Russia, India, China) countries accounting for approximately 40% of turnover.

“Across the Jebsen Group luxury portfolio we have seen year-on-year growth throughout the region; not only across the marine sector but automobile, wines and watches,” said Mr Lars Petersen.

“We are in a new era of luxury spending and yachting has made it to that list.   Just a few months ago, we completed the sale of our first CUSTOM Squadron 78 to a customer located in Southern China and expect her to be a hit with the more experienced affluent boater in Hong Kong,” he concluded.

2012 will see the launch of three new models to Asia; the ultra-luxurious Squadron 50, dynamic Targa 50 GRAN TURISMO and innovative Targa 38 GRAN TURISMO featuring a beautifully integrated powered sliding roof for the very first time.

With over 44 years of experience, Fairline Boats has become one of the most revered boat manufacturers in the world. To safeguard the brand’s reputation and provide the highest standards of customer support, only dealers who meet the strictest appointment criteria and training requirements are appointed.