Sanlorenzo opens second Asian dealership
Published: Tuesday, 19 February 2013
Following its recent inauguration of a new Chinese office in Beijing, Sanlorenzo continues its expansion into Asia after signing a dealership agreement with Derani Yachts, for the opening of a new brand representative office in Southeast Asia - Sanlorenzo Thailand & Malaysia.
Sanlorenzo Thailand & Malaysia's main office is located at the beautiful Phuket Boat Lagoon in Thailand. It will count on the extensive experience of Derani Yachts, which has been providing professional services to the yachting industry since 1996, and its owner and Managing Director Hakan Lange, a yachting professional with a very unique and extensive background in the maritime field.
Derani Yachts' office situated by the water's edge in the Phuket Boat Lagoon
“Sanlorenzo is a very good compliment to our current line of products," said Lange, "with its SL range of planning hulls ranging from 62 to 118 feet, fully customized and identifiable as Sanlorenzo's by its unique contemporary design. We are delighted to be working with the team from Sanlorenzo in providing a range of products that offers quality, customization and performance that is a cut above what's otherwise available in Asia”.
Sanlorenzo's international sales network is based on a controlled number of brand representatives located in the strategic hubs of the international yachting world such as Cannes, Monte Carlo and Palma de Mallorca, to name but a few. Beijing, Singapore and now Phuket make up its Asian contingent.