Asia Pacific Superyacht Conference hailed as a great success
Published: Friday, 19 April 2013
The 5th Asia Pacific Superyacht Conference was held at ONE°15 Marin Club on Sentosa Island, Sigapore, on April 17 ahead of the Singapote Yacht Show being held at the same venue over the following four days. Some 15 presentations were delivered by experts from the superyacht industry to a gathering of nearly 100 delegates. Attendees were all agreed that the topics and discussions were both useful and very informative.
Ed Dubois, the prominent sail and motor yacht naval architect, James Ray from BMT Nigel Gee, Julian Chang and Jody Chapman spoke about superyacht design and manufacturing issues affecting Asia and discussion session were held to comment and share ideas.
Eds Dubois of Dubois Yachts
Cruising destinations and the development of this area of the industry was another hot topic. Captain Cilian Burdarlaigh headed a panel discussion on the development of cruising grounds in the Indonesian archipelgo which is now beginning to open up more to foreign-flag charters. Another region that is starting to garner increased interest from superyacht owners for cruising is Japan and Northeast Asia and Captain Nigel Beatty was on hand to provide an insight into this new and interesting market.
As expected, the China market was covered in several presentations, including a detailed overview of the market by Albert Khong, general manager of the new Nansha Marina in China. This was his first appearence at the conference. "This was a very well organised conference with information on markets right across the Asia Pacific region. It brought out the collective and realistic views of the superyacht market," he said.
Mary Anne Edwards, CEO of the Australian International Marine Export Group, gave a detailed analysis of the growth of the Australian superyacht market. After the conference she commented: “This is one of the best conferences I have ever attended. It provides a marvelous opportunity for the industry to share ideas and work together on issues."
Many delegates highlighted a session by Mykolas Rambus, CEO of Singapore-based Wealth-X. He provided very useful ideas about HNWIs (high networth individuals) and how to target them with regard to the superyacht industry now that yachting is taking a foothold amongst Asia's wealthy elite. He gave tips on how to identify these people and how best to cater to their specific requirements.
Mykalos Rambus, CEO of Wealth-X
Other discussion panel topics included building successful client relationships in the Asian market, brand perception and targeted marketing.