Jeanneau eyes lucrative Brazilian market
Published: Friday, 05 April 2013
French boatbuilder Jeanneau has announced that it will display three new Prestige motoryachts from 14 to 21 metres at this year’s Rio Boat Show, which runs from April 25 to May 1 in Pier Maua.
The new Prestige 450 Fly, 550 Fly and 620 Fly will be making their first-ever appearance on the South American continent, said Jeanneau, adding that over 30 Prestige motoryachts have been sold in Brazil over the last two years alone.
"This success drives us to put everything in place to become a key player in the world of luxury motoryachts in Brazil and on the South American continent," said executive director Jean-Paul Chapeleau.
Prestige will be showcasing the new yachts in cooperation with its two Brazilian dealerships, Le Mon Group do Brazil and the Yacht Center Group. A Prestige P400 and P500 will also be on display.
"After Europe, China, Australia and the Persian Gulf region, Prestige is setting its sights on Brazil, a country where motoryacht aficionados particularly appreciate French savoir-faire," says a statement issued by the company.
Prestige makes flybridge and express motoryachts from 11 to 21 metres. Jeanneau first entered the Brazilian market three years ago and has since developed a strong network of local dealerships there.