Perini Navi opens first China office
Published: Tuesday, 16 April 2013
The Perini Navi Group, a world leader in the design and construction of large sailing and motor yachts, has set its sights on the Asian market and recently opened a sales office in China. The office is in the St. Regis Resort in Yalong Bay, Sanya on the island of Hainan. This area has become a very popular vacation spot and playground for the new wealthy Chinese and a focal point for the organisation of large events and conventions. In tandem with this office inauguration, Perini Navi Group has launched a Chinese language version of its website: www.perininavigroup.cn.
"This inauguration in China," said Giancarlo Ragnetti, CEO of the Perini Navi Group, "is part of a specific strategy aimed at our expansion in new potential markets. We believe that Asia is one of the most interesting new markets so, to keep our company image strong, we feel that it is of fundamental importance to be physically present in the area.”
The St. Regis Resort’s facilities include the first and only superyacht marina in China. The Sanya Yalong Bay Yacht Club has 187 berths of which over 50 are for yachts over 170 feet. There are also moorings for yachts of up to 250 feet.