Piero Ferrari joins Ferretti's new Product Strategy Team
Published: Monday, 15 April 2013
The Ferretti Group, one of the world leaders in the design, construction and sale of some of the most prestigious motor yachts in the world, recently announced that Piero Ferrari, Deputy Chairman of Ferrari S.p.A, has joined the Group’s new Product Strategy Team.
His appointment, which was officially announced during the China International Boat Show 2013,held in Shanghai from April 11 to 14, at the Shanghai World Expo Exhibition & Convention Center, is part of a wider management project aimed at strengthening the Group’s international development in the light of complex challenges in terms of global presence and sustainable growth.
Piero Ferrari (centre) with Lamberto Tacoli (left) and Ferrucio Rossi (far right)
The Product Strategy Team has been created to analyse the leading global market trends to help define Ferretti’s best possible brand and product strategies for each market. As an engineer who has always been a great yachting enthusiast and expert, Ferretti will be able to draw on Ferrari's considerable experience gained through years in the development of R&D-driven luxury products strongly characterized by innovation.
The Ferretti Group, which is a pioneer in the boating sector in China, decided to officially announce the creation of its new team in Shanghai so as to pay tribute to its close relationship with that country, further strengthened by the Group’s strategic partnership with the Weichai Group.
"We are extremely proud to announce that Piero Ferrari has joined our Product Strategy Team. He boasts an unparalleled level of experience in the industrial and luxury sectors, which we are sure will significantly contribute to the development of increasingly innovative models and ensure the quality and performance that have made our yachts true icons all over the world are maintained,” said Ferretti Group’s CEO, Ferruccio Rossi. “I am sure that the creation of this new team will also include other managers from withing our group with long-standing experience thereby playing a key role in further strengthening our growth at a global level over the next few years, especially when we are faced with increasingly demanding challenges”.