New headquarters for Beneteau brand
Published: Monday, 20 May 2013
French boat builder Beneteau has announced its brand headquarters, currently located in Saint-Hilaire de Riez in the Vendée region of western France, will move in August to Vendéopôle de Givrand, also in the Vendée.
The new site, including buildings, car parks and parkland, will cover an area of nearly two hectares and cost around €5m. As from this September, all headquarter's staff and the design and engineering, sales, aftersales and marketing teams will all be located in the same place.
Made up of two low-lying buildings, linked by a gallery, the new structure was designed by the Beneteau Group’s in-house engineers, Beri 21, in cooperation with French architects P.A.D (Périot Architecture Durable). The interior is being designed by Italy's Nuvolari-Lénard, Beneteau’s partner for the Monte Carlo yacht brand.
The main façade is made of glass and a perforated resin screen that uses light effects to create Beneteau’s seahorse emblematic logo.
The new headquarters is the first stage of an ambitious industrial project that originally included a boatyard on 17 hectares of adjacent parkland. The future production site of 20,000 square metres, at an estimated cost of €25m, will be dedicated to building sailing and motor yachts from 18 – 20 metres. Work will begin once the European market recovers, hopefully in two or three years’ time.
The Beneteau Group’s headquarters will still remain at Saint-Gilles Croix de Vie in the Vendée.