Feadship appoints new marketing director
Published: Wednesday, 03 July 2013
Feadship, the world's leading builder of pure custom superyachts, has strengthened its marketing department with the appointment of Farouk Nefzi. As the new Marketing & Brand Director, Nefzi will leverage on his wide experience in the superyacht industry and the wider commercial world to ensure Feadship continues to set the standard in terms of profiling itself to the global custom yachts clientele and all its stakeholders.
Nefzi, who took up his post on 1 July has spent the past five and a half years as Director of HISWA Multimedia, concepting and positioning core business events such as the Amsterdam in-water Boat Show and heading up a wide range of print, online, and television initiatives. He has also been a director of Fair Promotion, a special exhibition stand organisation for companies active in the superyacht industry.
His previous role as export director of the Holland Yachting Group revloved around the highly successful collective branding promotion of top Dutch shipyards and suppliers. Add in the considerable experience gained in the maritime sector as senior product manager for RAI exhibitions such as Mets and Europort, and it is clear that Nefzi is an excellent new signing for the Feadship marketing team.