Published: Friday, 26 July 2013
Mike Fulton

This year's edition of the iconic event will run from 2 to 6 October, a new calendar schedule, in a new exhibition layout and with new and improved services. It will be very different from previous shows, now totally redesigned to create a new way of visiting and enjoying the show. This follows constructive exchange and dialogue with all interested following last year’s event. It aims to be more in touch with reality and more effective regarding venue, exhibition design and layout.

The All New Genoa International Boat Show

For starters, the event was reduced from nine days to five in response to exhibitors who wanted to concentrate the event over fewer days so as to focus interest. This is now in line with the general trend for such shows.

This year more boats will be displayed directly on the water. A newly designed signposting system offers easier directions and informative storyboards along the way to help give a more effective itinerary.

The All New Genoa International Boat Show 1

There is a very effective division of space to this year’s event. The Sea Experience area is dedicated to water sports and related accessories as well as sea tests and trials. The Power Village is an area dedicated solely to marine engines. Boat Discovery showcases all a visitor needs for his first boat purchase. Sailing World is dedicated to sailing boats and yachts while Motor Boats is for exactly that, motorboats from 12 metres to maxiyachts. The Tech Trade area will showcase accessories, components and electronics cruising instruments.

This year’s venue also boasts expanded parking facilities for exhibitors, four new F&B outlets bringing the total to 13, a themed bar and greatly improved wi-fi coverage.

The All New Genoa International Boat Show 2

GenovaInBlu is a citywide event designed to highlight Genoa’s great art and cultural heritage and to help intergrate the visitors with the resident of the city.

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