News

Published: Friday, 11 October 2013
Mike Fulton

The Azimut|Benetti Group which specialises in flybridge and open yachts is now developing versions of their leading models specifically for the Chinese market. The special Azimut 'Dragon' models have seen radical interior design changes targeted at appealing to the Oriental and more directly at the Chinese market.

Azimut Launches Dragon Models For China

With its own offices in Shanghai and Hong Kong, the Group is continuing its consolidation strategy in the country through its commitment to meeting and interpreting local culture and demands, while staying faithful at the same time to its company philosophy.

As Paolo Casani, Azimut Yachts and Atlantis CEO, pointed out: “We are the largest private group in the world in the maritime sector. We owe our 44 years of success to an extremely well thought through development policy. We like to study the customs and culture in a market so as to establish as sound and expert presence in that market. This is exactly how we have approached the Chinese market.”

Azimut Launches Dragon Models For China 1

To provide its Asian, and particularly Chinese, clientele with the best possible boating experience, Azimut Yachts has devised made-to-measure concepts and styles for this market. The result is the Azimut Dragon China project. The first Azimut models to appear in ‘Dragon China’ version will be: the Azimut 64 Dragon China, the Azimut 70 Dragon China and the Azimut 80 Dragon China (interior design and concept by Azimut Style Department), and the Azimut 88 Dragon China (interior design and concept by Achille Salvagni Architetti).

The main focus of the designers was to create a convivial, sociable atmosphere, interpreting the various aspects involved so that the philosophy of “being together” could be turned into tangible, functional solutions. The spaces were therefore organized to revolve around the large areas for games, karaoke and a large dining area. Attention was then paid to the level of privacy and service on board, with crew areas kept apart and independent from the rest of the yacht.

Azimut Launches Dragon Models For China 2

These splendid yachts have an Oriental air, creating an enchanting mood with meticulous finishings and details that are unique and unmistakably real Azimut Italian style.

An initial look at the main deck reveals a large dining room with a raised round table adjoining a living area with comfortable sofas to encourage guests to socialize and spend time together.

The lower deck is totally given over to entertainment and is the yacht’s second focal point. The central section comprises an area with an elegant Mahjong table and professional karaoke system, while the relaxation areas with cosy sofas guarantee some private time when needed. The bar area and a generously sized kitchen are also on this level, but concealed as far as possible.

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The atmosphere and functional division of space makes this an ideal place for hosting private gatherings or business meetings from time to time.

In all areas, light matt wood in ivory, cream and dove-grey colours alternates with varnished elements with exquisite details in glossy dark wood, creating an ingenious contrast of shades. The overall effect is very bright and is the perfect complement to the sophisticated mood.

www.azimutyachts.com