Hanseyachts Purchases Sealine
Published: Tuesday, 17 December 2013
HanseYachts from Greifswald,Germany, the second largest manufacturer of sailing boats in the world, has taken over Sealine GmbH and entered the motorboat market ranked number 12.
This move marks the consistent expansion of the HanseGroup multi-brand strategy and the acquisition of Sealine is a quick way to gain a share of the motorboat market. "The motor boat market is not only larger than the sailing boat market, but has also been experiencing growth for some years now contrary to the trend in the sailing sector. Motorboats are also a good way of opening doors to the newer nautical markets, such as China and Brazil. I am sure that the sales of both our Fjord motor boats and our sailing boats will benefit from adding the Sealines to our range", stated Dr. Jens Gerhardt, CEO of HanseYachts AG.
This means that the continued existence of the Sealine brand is secure following the move to one of the most state-of-the-art yacht yards in the world. Production will take place in the production halls in the Hanseatic city of Greifswald, situated on the Baltic Sea in Germany. The F380 model announced by Sealine will also be completed and is due to celebrate its world premiere at the "boot 2014" boat show in Düsseldorf. There are plans to expand the product range even further in 2014 and details will be announced after Düsseldorf.
Worldwide sales will take place mainly via the existing Sealine dealers. In regions where Sealine was weak in the past, the global HanseGroup network with representations in over 95 countries will also help the Sealine brand.