Bavaria Records 102 Yachts Sold at ‘boot’ Düsseldorf
Published: Tuesday, 11 February 2014
The ‘boot’ Düsseldorf show finished recently and the final results of the probably biggest boat fair of its kind in the world are on the table. Bavaria Yachtbau enjoyed a staggering result at the show with 102 customers deciding to buy a Bavaria sailing yacht or motorboat. This is not only a new show sales record for Bavaria, but also among the 1,600 exhibitors at ‘boot’ Düsseldorf (held January 18-26).
Given the difficult market conditions that still exist in Europe, Bavaria is very pleased with the result and expects to deliver all the yachts to their owners this year.
“In only 15 months, we have put more than 10 new sailing yachts on the market and have provided our motor yacht lines with some attractive equipment packages. This is appreciated by the market now,” says Bavaria CEO Constantin von Bülow. “The high quality and the attractive design of our yachts were the most commonly mentioned purchase reasons that we heard from customers, which encourages us in our brand strategy and product development. We have invested a lot of time and money in these subjects because we are convinced that customers are not deceived today just by smart chic lines in the design during their purchase decision, but spend more time looking exactly at all the details of a yacht.
“We have found the perfect balance in the production with boatbuilding and more fashionably industrial manufacturing. We order only high-quality equipment from our suppliers. Put all this together and we get the right mix to successfully sell yachts.”