Published: Monday, 31 March 2014

New Zealand Marine today formally announced a new ‘Destination New Zealand Superyacht Attraction Initiative’, which will see the industry association partner with government bodies to jointly promote New Zealand as a destination for superyachts. The working group is made up of representatives from Auckland Tourism Events and Economic Development (ATEED), Tourism New Zealand, New Zealand Trade & Enterprise and NZ Marine. Creating awareness around the logistics and benefits of coming to New Zealand will be the core goal for the group, supported by presence at key international boat shows and regular interactions with industry media and influencers.

 Nz Marine Joins Government To Attract Superyachts

To achieve these goals the group will work to promote all the elements that make New Zealand such a desirable superyacht destination, including world class refit and marina facilities, cosmopolitan bases for crew and more than 15,000km of unspoilt coastline. Focus will be on three key areas: promoting New Zealand as a cruising destination for private and charter yachts; promoting the expanding infrastructure and facilities within NZ and overseas; and promoting the capabilities of the refit, repair and manufacturing sectors.

“The NZ Marine Industry welcomes the support of Tourism New Zealand, ATEED and NZTE and other regions such as Far North Holdings and Whitianga, in promoting New Zealand as a destination for visiting yachts.” says Peter Busfield, Executive NZ Marine Industry Association, “This is a unique opportunity for New Zealand to increase its foreign exchange earnings through this export market which literally floats to our shores.”