Sea Ray Introduces L-Class, Adds Infrastructure
Published: Tuesday, 04 March 2014
Following the recent successful introduction of a new premium yacht series – the L-Class – Sea Ray celebrated several infrastructure improvements at its Palm Coast yacht manufacturing facility during a waterfront ribbon-cutting ceremony on Friday, Feb. 28. The centrepiece of the celebration was a new extended water test ramp.
Sea Ray President Tim Schiek spoke about the significance of the new ramp in relation to the company’s trajectory. “This is an exciting time for Sea Ray. Just this month (February), we introduced our ground-breaking new L-Class series of yachts and the flagship L650 Fly (pictured) at the Miami Boat Show, to great acclaim,” he said. “We have already seen tremendous demand for the L650 Fly, which is produced here at the Palm Coast facility. The new ramp will allow us to continue meeting demand and will ensure that our customers’ high expectations continue to be exceeded.”
The extended water test ramp has already proven a critical addition to the facility. All L650 Fly models must water-delivered, as they cannot be transported by land. The new ramp allows for the movement of up to 150,000 pounds, meaning technicians at the Palm Coast facility can now move boats 50 feet and larger directly from the production line to the water, where quality assurance testing and eventual water delivery take place. Every boat leaving the Palm Coast facility undergoes rigorous quality and specification testing.
“The facility spent months going through the appropriate governmental and environmental protocols necessary to establish this ramp. It’s important that we recognise with gratitude our Florida Public Agencies’ support for this initiative,” said Schiek. “The addition is a crucial one, and the impact will be great. Because of the yachts that can now be manufactured and quality tested here, we anticipate more than 100 jobs will be added to the facility.”
In another indicator of the brand’s upward trajectory, Sea Ray recently moved its world headquarters to the landmark First Tennessee Building in downtown Knoxville, joining the Brunswick Boat Group under the same roof. The building is convenient to Sea Ray’s Tellico Lake sport boat manufacturing facility, which celebrated its 30th anniversary in October 2013 and has seen several recent expansions of its own.