Elan Enters Chinese Market
Published: Wednesday, 09 April 2014
Slovenia-based boat builder Elan Yachts has entered the Chinese market with the appointment of Xiamen-based Sunwave Yachting Co Ltd as its new distributor, according to media sources.
“China has huge potential,” says Elan Marine Division Sales and Marketing Director Sean Langdon. “That’s why it is important for a brand such as ours to have a reliable partner to be able to develop the sailing culture and introduce yachting as an activity to the Chinese people.”
Xiamen is a popular Chinese yachting destination, with an ever growing number of marinas and significant recent investment in nautical infrastructure. Elan is confident that its sailing yachts and cruisers will be successful in this market owing to their distinctive European design, innovative features, superior technology and competitive market placement.