The 2014 China Rendez-vous
Published: Thursday, 03 April 2014
The fifth annual China Rendez-vous luxury lifestyle show featuring yachts and marine products, business jets, helicopters, luxury cars, jewellery and art at Visun Royal Yacht Club in Sanya, Hainan Island (Mar 27-30) saw at least a dozen yachts sold to mainland Chinese buyers, despite the government’s on-going austerity and anti-corruption drive, as well as a drop in the number of luxury brands exhibiting from more than 90 last year to 72 this year, according to organiser Visun Group.
With nine boats on display, Beneteau Group reports that it sold five yachts at the Rendez-vous, including two Lagoon catamarans, two Jeanneau sailboats and a Prestige 550 motor yacht. On the Friday night, the Beneteau & Lagoon Anniversary cocktail party celebrated the 130 years of Beneteau and 30 years of Lagoon, with special mention of Simpson Marine’s 30th anniversary.
Mike Simpson, founder and managing director of Simpson Marine, reports that one Azimut yacht was sold at the show. Spanish builder Astondoa sold three models. Two yachts were sold by Sunreef, including a 18.3m 60-foot Sunreef Loft, and a 70ft sailing catamaran. “We are close on another three or four orders, including two power cats of 30m (100ft) or more,” says Ewa Stachurska, managing director of Sunreef Yachts China.
With seven yachts on display, Ferretti Group had an impressive booth and a dedicated pier to display models such as the Ferretti Yachts 690 “Tai He Ban” special edition for the Chinese market. This is the first model of the brand specifically conceived to meet the taste and wishes of Far East owners. It draws inspiration from the Hall of Supreme Harmony in Beijing’s Forbidden City.
The company’s other two regional premieres were the flagship Ferretti 960 and an 870 model. The yachts on display included the Ferretti Yachts 530 and 620, a Ferretti Navetta 26 Crescendo and a Custom Line 112.
In another premiere, Ferretti superyacht brand CRN was represented at the show with its own stand. CRN recently signed a Letter of Intent with a mainland Chinese buyer for a 68m (223ft) yacht.
For the first time, Germany’s Bavaria exhibited at China Rendez-vous. “The Chinese market will be certainly in the next few years be one of the most important worldwide for yachts,” says Constantin von Bülow, CEO of Bavaria yacht building. “Even if the numbers of sales compared to others is relatively small, in order to increase this you have to be well positioned in China beforehand. With Bavaria, we have in recent years greatly intensified our commitment to China and can now record a rising graph of sales of our own yachts in to China.”
Also exhibiting were the North European shipyards Amels, Feadship, Heesen, Lürssen, Oceanco and Royal Huisman.
On Thursday night, the 10th anniversary of China Boating magazine was celebrated at a VIP cocktail party in the High-end Lifestyle Pavilion near the entrance to the show.
Meanwhile, the controversial move by Visun Group to manage the event without Delphine Lignieres, founder of the China Rendez-Vous show, has resulted in legal action regarding the copyright of the show, according to a press release sent out by Lignieres during the Sanya event.
“This ‘5th Edition’ and abusive use of our company name has been causing people to believe that there was no change of organisation, generating confusion among visitors and harming the industry on the whole. Legal action against the abusive use of our copyrights, photos and company name are ongoing and we will send you further notices on our progress,” Lignieres said in the press release. She is currently working on other events, including SO! Dalian that will be held July 3-6.