Royal Hong Kong Yacht Club And Audi Team Up
Published: Tuesday, 13 May 2014
The Royal Hong Kong Yacht Club has today announced that German luxury automobile brand, Audi has been appointed as the Club’s exclusive automobile partner from June 1 2014 to May 31 2016.
Audi will use RHKYC's pretigious facilities to launch its latest models to members and guests. The automobile company will also be the title sponsor of the Club's China Coast Race Week 2014-2015, including the annual China Coast Regatta, the inaugural Hong Kong Kettle, the Hong Kong to Hainan Race (2014) and the Hong Kong to Vietnam Race (2015).
Reinhold Carl, Managing Director, Audi Hong Kong said, "We are delighted to celebrate this partnership with The Royal Hong Kong Yacht Club, even more so since Audi is the first automobile brand to have this exclusive privilege to become the Club’s Official Automobile. Yacht racing is a sport rich in history and requires sophisticated design and craftsmanship, resonating with Audi's long-term commitment to excellence in design and technology. We look forward to the mutual benefits that are no doubt to arise through such collaboration by providing a hub for both amateur and professional sailing enthusiasts, and to share with them Audi’s brand values – "progressive, sophisticated, sporty” while working hand-in-hand with RHKYC to enhance recognition of some of the most renowned races in Asia Pacific through title sponsorship.”
Mark Bovaird, General Manager at the Royal Hong Kong Yacht Club stated, “Our new relationship with Audi, as the Club’s Official Automobile, is a landmark agreement for the Club with another major player in sailing sponsorship worldwide, and complements our Official Timepiece agreement with Rolex. Audi has a fantastic range of vehicles to suit everyone, just as it is in sailing where we have small sail training dinghies all the way through to large, high performance offshore racing boats. Not only will our members benefit from this new partnership with Audi, but we are also looking forward to contributing to the growing success story for this brand in Hong Kong.”