BRP Accelerates Its Growth In China
Published: Wednesday, 18 June 2014
BRP and its long-time distributor in China, Smooth Marine Equipment Ltd. (Smooth Marine), are pursuing the growth of BRP’s business in China through a joint venture.
“We have been operating in China for 14 years, a market where our business has grown over 30% annually in the last three years,” says José Boisjoli, president and CEO of BRP. “We sell all our product lines in China and see good potential for Can-Am off-road vehicles and for Sea-Doo watercraft. The joint venture structure will leverage the in-market knowledge of our partner.”
The investment will further strengthen BRP’s presence and commitment to the Chinese market and provide opportunities to accelerate dealer expansion. BRP established a regional office in Shanghai in 2012 and has since increased its network to 19 dealers with plans to increase to 30 within two years.
“Our knowledge of the local industry and BRP’s innovative products, such as the Sea-Doo Spark watercraft, are a great combination,” said YY Chen, owner of Smooth Marine. “We are confident this agreement will help develop the power sports industry in China. BRP’s offering is unique and fits well in the Chinese market. We are thrilled to bring BRP’s promise of providing the ultimate power sports experience to customers in China.”
Smooth Marine has been a BRP partner in China since 2002. As part of the agreement, BRP will have a majority ownership stake in the new company. The agreement will become effective in early 2015.