Published: Friday, 04 July 2014

Jointly organised by Blu Inc Media’s China Boating and Asia-Pacific Boating magazines, the Principality of Monaco, and Shanghai Yacht Club on the Bund (SYC), the June 26-28 Monaco Week in Shanghai was a resounding success. The exclusive three-day event showcased the numerous economic, tourism and yachting opportunities of Monaco, and generated much interest among China’s elite circles.

China Boating, China’s leading yachting lifestyle publication since 2004 and an Official Media Partner of the prestigious Monaco Yacht Show, has promoted Monaco in China for the past 7 years with the annual Monaco Night gala. The success of Monaco Night paved the way for its evolution into this year’s Monaco Week, a three-day affair that brought together Chinese high-net-worth individuals (HNWIs), business leaders and representatives from the Principality in celebration of Monaco’s rich culture and heritage.

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Through a series of impactful forums and presentations, complemented by glamorous social events, the distinguished guests were able to gain valuable insights into the various opportunities available to them in the Mediterranean city-state. 

Monaco Week opened on June 26 at the Shanghai Yacht Club with a road show presented by the Monaco Government Tourist and Convention Authority. Guests were taken on a virtual journey through the Principality’s leisure options – from golden beaches, historic gardens and museums to the iconic Prince’s Palace with its distinctive Renaissance and Baroque architecture. The day rounded off with China Boating hosting a cocktail function for guests by the Huangpu River.

The second day of the showcase kicked off with the Monaco Economic Forum, where Chinese business leaders were informed about the attractive investment opportunities available in Monaco. Organised by the Monaco Chamber of Economic Development, this event also allowed top executives of Chinese and Monaco companies to network and forge mutually beneficial ties.

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“The cosmopolitan nature of Shanghai makes it an excellent platform for Monaco companies wanting to expand their business into China and Asia. As for the Principality, it offers a window and jumping off point for Chinese companies wanting to increase their influence in Europe,” says Michel Dotta, Chairman of the Monaco Chamber of Economic Development.

In the afternoon, The Prince Albert II of Monaco Foundation held the Monaco Environmental Forum, which showcased its environmental preservation initiatives since 2006 in the areas of climate change, biodiversity and clean water. In particular, the Solar Impulse and Formula E Grand Prix projects supported by the Foundation generated much interest among the Chinese VIPs.

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On the final day of Monaco Week, the focus turned to the yachting lifestyle – one of the key appeals of Monaco with its reputation as the world’s mega yacht capital. The Monaco Yacht Show (MYS), Yacht Club de Monaco (YCM) and the Superyacht Builders Association (SYBAss) – global titans in the yachting industry – hosted the Monaco Yachting Lifestyle Forum. In attendance were Chinese yacht owners and potential buyers, many of whom have, or are intending to, visit the Monaco Yacht Show (MYS).

Held September 24-27, the MYS is widely recognised as the most prestigious mega yacht show in the world. “The international elite clientele consider the show to be the ultimate luxury rendezvous,” says Gaëlle Tallarida, Managing Director of MYS.

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By the invitation of the Principality of Monaco, and as an Official Media Partner of the MYS, China Boating organises an annual trip for a select group of Chinese HNWIs to visit the French Riviera and the MYS, where they will enjoy luxury yacht cruises, visit vineyards, and be shuttled around by helicopters and private jets.

Monaco Week 2014 finally drew to a close with the night skyline of The Bund at the much-anticipated Monaco Night Gala, hosted by China Boating. The evening started with yacht cruises along the Huangpu River for Chinese VIPs and journalists.

Following which, 130 distinguished guests, including Chinese tycoons, international business leaders and influential socialites, walked down the red carpet into the elegant ballroom of the Shanghai Yacht Club on the Bund (SYC).

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Prominent guests gracing the occasion included Mrs. Catherine Fautrier, Ambassador of Monaco to China, Ms. Yue-Sai Kan, founder of Yue-Sai Cosmetics, as well as Ms. Diana Xu, Miss China 2012, among others. As guests sipped on Veuve Clicquot champagne and sampled the exquisite cuisine created by the SYC chefs, the presence of other luxury brand sponsors such as business jet manufacturer Gulfstream, iconic carmaker Jaguar Land Rover, and Art Residences by Armani/Casa, enhanced the refined atmosphere of the evening.

“As the event co-organiser, Blu Inc Media is delighted to take part in Monaco Week,” says Blu Inc Media China Managing Director Alexandre Heng. “This year’s edition has grown exponentially – in terms of participants, partners and exposure – demonstrating our media platform's capability to bridge and strengthen relations between the Principality and China. Monaco Week in Shanghai will be followed by an exclusive journey tailored for discerning Chinese guests to the Monaco Yacht Show in September.”

Shanghai Yacht Club on the Bund President Kevin Lin says the Club was honoured to be co-hosting the Monaco Week after last year’s successful cooperation with China Boating and the Principality of Monaco. “We are happy to see an increasing number of China’s elite coming to appreciate yachting culture, and proud that our Club has become a landmark for Chinese HNWIs to gather and exchange ideas," Lin says.

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Monaco’s Ambassador to China Catherine Fautrier says that Monaco Week continues to build the strong bridge between China and Monaco. “Our wish is to organise this event each year in Shanghai and host the China Night in Monaco during the Monaco Yacht Show in September,” she says. “We would like to impress upon our friends in China that Monaco is not just a glamorous place where you can find luxury hotels, cars, and superyachts; it is also an international business hub with strengths in various niches. Combined with strong political stability and a safe environment, Monaco is the place where the HNWIs of the world would like to be.”