SO! Dalian Luxury Show A Success
Published: Tuesday, 08 July 2014
SO! Dalian took place July 3-6 in north China with displays from a variety of businesses in the luxury sector. About half of the show represented yacht-related products.
Yacht companies present at the show included Azimut-Benetti, Ferretti, Mondo Marine, Marquis, Sunseeker, Silver Yachts and Sanlorenzo. Regional distributors represented brands such as Beneteau, Arcadia, Bavaria, Hanse, Cranchi, Chaparral, and X-yachts.
SO! Dalian was the first international yachting and lifestyle rendezvous in northern China. SO! Dalian was a boutique event dedicated to the promotion and support of the development of the boating way of life.
“The development of the nautical activities is a part of the expansion of the domestic tourism and leisure industries in China,” says Delphine Lignieres, Founder and CEO of China Rendezvous and SO! Dalian.
Guests were pampered with the finest food from the nearby Shangri-La Hotel. One of the show's highlights was the exceptional gala dinner, held in the ballroom of the Shangri-La on the second night.
“Together with our key sponsors, partners and exhibitors, we have worked hard to create a truly unique setting in the beautiful city of Dalian,” says Lignieres. “We all believe that luxury is no longer associated with a collection of external signs of wealth. Luxury is now sharing experiences and pleasure...”