Published: Wednesday, 21 January 2015

Benetti, part of the Azimut | Benetti Group, has appointed of Luigi Adamo as General Manager of Benetti Asia. His task is to directly manage and coordinate sales, marketing and customer satisfaction to further reinforce the Italian group's presence in the Asian market. He is based in Hong Kong.

Luigi Adamo Named Gm Of Benetti Asia

Born in 1978, Adamo has a degree in naval engineering and certificate as project manager. His career in the yachting world began in 1994. At Benetti, he covered the important roles of Service Manager and Sales Area Manager. Excellent results made him a key figure in several of the company's strategic markets.

Luigi Adamo Named Gm Of Benetti Asia 2

(Benetti Tradition Supreme 108)

“From my family, I inherited an awareness that important objectives are achieved through lengthy and stable relationships,” Adamo says. “Loyalty towards your company is a fundamental factor in creating a solid relationship; it also makes you a recognisable figure in the industry. Consistence is synonymous with having an assiduous relationship with your owners and their representatives.

“Our first goal therefore will be to carefully work with our area brokers, increasing their knowledge of our products, and participating in our day-to-day life at Azimut | Benetti.”

Luigi Adamo Named Gm Of Benetti Asia 1

(Benetti Veloce 140)

Benetti's Chief Commercial Officer Fabio Ermetto says: “Benetti's commitment to the Asian market and the company's physical presence near our clients, efficiently satisfying their needs, has consolidated our very successful leadership. We are very proud to nominate Adamo. It demonstrates how Benetti has been able to exploit and valorise the company's internal resources.

“After many years profitably spent with Benetti, Adamo is now General Manager of Benetti Asia. Fulfilling this role after completing an excellent career while with the yard, he will certainly help increase sales in the Asian market, while achieving further ambitious objectives in the Far East and Asia Pacific.”