So! Dalian Shares Industry Leader's Views On Sailing In China
Published: Tuesday, 31 March 2015
So! Dalian Marine Lifestyle Show will be running its second edition from Jun 18-21 in Northern China. Jeanneau will be one of many iconic brands displaying luxury yachts at the event.
It’s been 30 years since Jeanneau started distributing in Asia with branches in Japan and Hong Kong. Although Jeanneau Asia-Pacific didn’t make its way to Mainland China until 2004, the company moved its Asia Pacific regional office to China in 2008 after recognising the growing market there.
“The Chinese market is now known for its affluence, the big power yachts and the luxury social lifestyle that goes with it,” says Jeanneau Asia-Pacific’s Managing Director Paul Blanc. “I think this is a phase of social change where people are now beginning to have other aspirations. They want to learn new things, they have a desire for adventure and they cherish nature, family and friends. Sailing broadens one's horizons and is a lot of fun, whether cruising or racing.” Full Interview (www.file.splio3)
The current economic situation has redirected the market from status-driven purchases to leisure, sail and smaller boat choices. However, the young Chinese buyers are part of an enthusiastic and expanding group.
On display at the show in June will be the Prestige 500, Prestige 550, Prestige 620, Sun Odyssey 509, and Jeanneau 57 along with the latest models of 2015.
The highlight of So! Dalian will be the presentation of flagship's Prestige 750 and Jeanneau 64. The Prestige 750 keeps the same philosophy as the entire Prestige range in a bigger and more luxurious package with a seaworthy deep V hull adapted to the Southern China seas.
On the sail side, the Jeanneau 64 is much like its little sister; the Jeanneau 57 is the best-selling sailboat in China with 20 units already sailing. Designed by the same architect Philippe Briand, the Jeanneau 64 has also been developed with Andrew Winch, acclaimed superyacht interior designer. The result is an ocean cruiser with exceptional cockpit space and a luxurious interior full of rich materials and refined details.
Other brands that have confirmed their participation in the show include: Azimut, Benetti, Sanlorenzo, Beneteau, Lagoon, Monte Carlo Yachts, Bavaria, Ferretti Group, Blue Whale and Sea Stella. So! Dailan Marine Lifestyle Show will also host Northern China's Beach Polo World Cup.