Vendée Globe Makes China Premiere At So! Dalian
Published: Wednesday, 17 June 2015
In collaboration with Beneteau Asia, So! Dalian will introduce the 8th edition of the Vendée Globe Sailing Race. Taking place every four years, the biggest offshore sailing race in the world will depart in November of 2016 from les Sables d’Olonne, France.
The Vendée Globe is a single-handed, non-stop race around the world.
Asia's interest for the Vendée Globe is already significant as the region represented 17% of the total global media broadcast in 2012. The Volvo Ocean Race, particularly the Dongfeng Team, has increased the desire of Chinese skippers to participate in the future edition of the Vendée Globe.
To answer this growing interest from Chinese fans the Vendée Globe is exploring new means adapted to the Chinese market, which would allow the public to closely follow the 8th edition from China.
So! Dalian is the first international marine lifestyle Rendez-Vous and Beach Polo World Cup in the North of China. The event takes place June 18-21.