BMW Joins America's Cup As Global Partner
Published: Friday, 10 July 2015
BMW joins the 35th Louis Vuitton America’s Cup as Global Partner of the event organiser, America’s Cup Event Authority (ACEA).
The America’s Cup is the oldest trophy in international sport and is also seen as the most challenging competitive sailing event.
“BMW is also one of the most iconic global brands, with tremendous vision and a groundbreaking attitude which can only enhance the America’s Cup,” says ACEA CEO Russell Coutts. “BMW represents excellence in engineering, design and quality, and is the perfect complement to the America’s Cup. We are extremely proud to welcome BMW as a Global Partner for the event.”
BMW will also support defending champions Oracle Team USA as technology partner. The team’s mission is to win the America’s Cup for the third consecutive time.
As technology partner, BMW will provide its engineering competence to Oracle Team USA in fields including aerodynamics.
“BMW was an important technology partner for us when we won the America’s Cup in Valencia in 2010,” says Oracle Team USA Skipper Jimmy Spithill. “We know that their engineers are the best in the world and can contribute to making our boat go faster and giving us a winning edge.”
BMW and Oracle Team USA will come together as engineering and R&D leaders, sharing knowledge and technological innovations in various fields.
(Oracle Team USA Skipper Jimmy Spithill)
The new sponsor will be fully integrated into the global marketing, branding, communications and race event for the 35th America’s Cup, from now on until the America's Cup Match presented by Louis Vuitton in 2017 in Bermuda.
In the Louis Vuitton America’s Cup World Series race villages in 2015 and 2016, as well as in Bermuda in 2017, BMW will provide fleets of cars to transport hospitality guests, VIP’s and team members. These include a wide variety of current BMW’s product range such as the BMW 7 series, the revolutionary plug-in hybrid sports car BMW i8 and the all-electric BMW i3.
The Louis Vuitton America’s Cup World Series is the first stage of competition in the 2017 America’s Cup and begins with the Portsmouth event, July 23-26.