CCTVSE Acquires Rights To America’s Cup
Published: Tuesday, 21 July 2015
CCTV Sports & Entertainment Co., Ltd. (CCTVSE), the only wholly-owned subsidiary company under CCTV Sports Channel, has acquired the exclusive rights to the 35th America’s Cup in a groundbreaking agreement.
The flagship broadcaster in China will show racing from all stages of the event.
Beginning with the Louis Vuitton America’s Cup World Series in Portsmouth, UK this week, CCTV will broadcast all Louis Vuitton America’s Cup World Series events in 2015 and 2016 as well as the Louis Vuitton America’s Cup Qualifiers, Challenger Playoffs and the America’s Cup Match presented by Louis Vuitton from Bermuda in June 2017.
“This is a tremendous opportunity for the America’s Cup, our partners and our teams, to demonstrate the excitement of America’s Cup racing to the largest national television audience in the world,” says America’s Cup Commercial Commissioner Harvey Schiller.
The racing will be broadcast on CCTV5+, which is China’s free to air sports channel, to a mainland audience.
The 2015 America’s Cup World Series is the opening stage of the competition for the America’s Cup, and includes racing in Portsmouth, UK (July 2015), Gothenburg, Sweden (August 2015) and Bermuda, the host venue of the America’s Cup (October 2015).