Published: Wednesday, 26 August 2015

New Zealand’s superyacht industry is set for a major boost with the launch of the New Zealand Superyacht Group (NZSG). The group will focus on a number of areas including promoting New Zealand to superyacht owners, fostering collaboration and alignment within the superyacht industry and sharing resources at offshore events.  

New Zealand Superyacht Group 3

New Zealand is becoming more popular as a superyacht destination with last season being one of busiest with 57 vessels arriving in the summer, up from 37 visits the season before.  This was the highest number of superyacht visits since New Zealand hosted the America’s Cup in 2000.

Many marine businesses that work specifically with superyachts believe wider industry support has been lacking. 

“Superyacht construction has suffered severe reduction in its potential over the last two years with the closure of several top yards,” says Fastmount CEO and NZSG member Gregg Kelly. “New Zealand needs a group thats focus is solely aimed at this important part of the marine sector. Fastmount is delighted to be part of this new group as our business still relies on superyacht construction for a large degree of its sales.”

New Zealand Superyacht Group 4

(Photo: Chris Wilford)

Another NZSG member is The Produce Company, which provides New Zealand produce to superyachts throughout the Pacific. The firm’s export manager and director, John Stokes, says this process is ‘extremely difficult’ as rules for export have not been designed for smaller private orders.

“We have tried for many years at differing government levels both in New Zealand and abroad to improve efficiencies that comply with biosecurity and individual countries’ rules,” says Stokes. “A collective voice from NZSG will hopefully improve market access and closer working relationships with our Pacific neighbours, which is good for everyone.”

Anchor manufacturer Manson Anchors has also joined NZSG with sales and marketing manager Ned Wood. The company is looking forward to working closely with other superyacht companies in New Zealand and growing its export revenue.

New Zealand Superyacht Group 5

(Photo: Kiki Herz)

“With the huge amount of talent and potential in this market we are excited about the opportunities this new group will offer and what we can offer the group in return,” says Wood.

Superyacht repair, refit and maintenance company, Holton Marine, has joined NZSG, as well as Viking Recruitment. 

Among the vessels to visit New Zealand recently have been two of the largest superyachts in the world. Earlier in the year, 134-metre Serene cruised the New Zealand coast, while 140m Ocean Victory arrived into Auckland in July.   

“Attracting vessels like Serene and Ocean Victory to New Zealand is a huge coup for the industry. Each visit contributes significantly to New Zealand's economy through tourism, hospitality and marine services,” says Asia Pacific Superyachts New Zealand Managing Director and NZSG member Duthie Lidgard. “The formation of the NZSG will allow us to continue promoting the New Zealand superyacht industry to the world and get more of the world's biggest superyachts to our shores.”

New Zealand Superyacht Group 6

(Photo: Jeff Brown/Millennium Cup) 

The group currently has 15 members, including luxury tourism operator, Touch of Spice, sail maker North Sails and marine engineering company, Titan.  

NZSG board members will be appointed in the coming weeks.