Azimut|Benetti Group Shows Success In Cannes
Published: Friday, 11 September 2015
Azimut|Benetti Group is making a strong appearance at the Cannes Yachting Festival (Sept 8-13), where the group will showcase 16 models, including three world premieres.
Azimut Magellano 66 will make its debut, sharing the same characteristic dual mode hull as seen on previous models in the Magellano Collection. The 66 offers plenty of internal space and freedom to choose from in the Navetta version with galley and piloting areas closed and independent or with the saloon/dining area open.
Also being introduced is the Azimut Fly 72, combining two state-of-the-art construction technologies. The hull and deck are made from infused GRP while the deckhouse and fly are in pure carbon fibre, leading to a considerable reduction in weight, about 30% that can be then used to offer more deck space and larger internal spaces.
The 38.1-metre Benetti Vivace 125’ Fast Displacement will make its premiere, featuring three decks plus a sundeck. The high performance hull is combined with the innovative Azipod propulsion system that allows speeds in excess of 24 knots.
As well as starting off the nautical year with an undisputed showcase in Cannes, the Italian boat-builder opens the season with intents of strengthening growth strategies and developing markets.
(Azimut Fly 72)
With a production value of over 650 million euros, an increase of about 10% over last year, 265 yachts delivered and a healthy financial position, the sales forecast for the 2014-2015 season shows a positive trend that can be interpreted as sign of a partial recovery of the market.
Central and North America were the markets of reference for the Group with significant growth in Latin America.
A slight drop occurred in the Asia-Pacific region, which reflects the recent economic downturn in China. This remains however a territory in which the Group has a firm hold and keeps its position of absolute leadership in the market.
New and highly efficient distribution work in the Middle East has paid off, as there has been an upturn in the market.
In Brazil, sales are going well but are slightly penalised by devaluation of the local currency.
(Benetti Vivace 125)
All in all, the group has had an excellent season with 18 signed contracts, five of were for custom builds over 50-metres. This also demonstrates the effectiveness of the sales strategy and the superb production capacity of the Italian megayacht shipyard.
The Azimut|Benetti Group also unveils an ambitious investment plan will continue to renew both products and production processes which are essential for the development of state-of-the-art boats and quality.
Product will therefore be at the centre of innovation processes with significant investments aimed at improving comfort and performance.
The key issue in the innovation of the Azimut brand name will be the extensive use of carbon fibre, which offers a substantial reduction of weight (up to 30% for the very latest Azimut Fly 72).
The second issue will be research aimed at finding the best possible combination between hulls and propulsion units.
(Azimut|Benetti Group Board Member Giovanna Vitelli)
The group continues to strive for success through the collaboration with the studio of Michele De Lucchi, one of the biggest architectural firms in Italy. This underlines the determination of Azimut Yachts to position their company at the very highest level.
The entire brand identity of Azimut Yachts and Benetti has also been renewed. Publicity campaigns, web sites, catalogues and images of yacht saloons aim to transfer the true values of Made in Italy to all points of contact with clients.