Sunseeker Celebrates Successful Year To Date
Published: Friday, 18 September 2015
Sunseeker International celebrates following a successful show at the Cannes Yachting Festival (Sept 8-13) which saw the brand display eight models from its range and mark an important milestone for the brand – the delivery of its 100th luxury performance yacht in the 100ft+ “superyacht” category.
“Cannes Yachting Festival is always a real highlight of the boating calendar for us and we were delighted to be celebrating the delivery of 100 luxury yachts over 100 feet at this show,” says Sunseeker Sales Director Sean Robertson. “We are also pleased to announce encouraging sales figures and a very healthy order book, which reflects strong customer demand for our range of yachts, including three new models due for launch in early 2016.”
Sunseeker held a special VIP champagne breakfast event at the show to celebrate the delivery of the brand’s 100ft+ superyacht. Special guests were invited to attend the event to celebrate this achievement.
The highly popular Predator 57 caused a stir when it made its show debut and visitors were able to explore this and other models from across the range, including the Manhattan 55, the powerful 115 Sport Yacht and the stylish 86 Yacht.
Visitors were welcomed to learn more about three new models set for launch in early 2016: the 131 Yacht, 116 Yacht and 95 Yacht.
(Sunseeker VIP breakfast)
Sunseeker also revealed its strong key sales figures for 2015 to date.
As at end of August, the order book for 2016 is up 70% year on year (by turnover). The order book for large models (90’ and above) is up 143% year on year (by turnover) reflecting demand for the new 131 Yacht, 116 Yacht and 95 Yacht models due for launch in early 2016.
The Asia-Pacific region orders are at 161% up year on year with additional orders being taken weekly, while North American orders are up 53% year on year with again, increasing levels of new orders and enquiries.