Azimut Yachts Represents Italy At China Rendez-Vous
Published: Friday, 27 November 2015
Italian yacht manufacturer Azimut Yachts is showcasing at China’s top luxury boat show the China Rendez-Vous (Nov 27-30).
Visitors at the event can admire the most representative models of the Azimut Yachts collections, including the Azimut Atlantis 34 open sport yacht, the Azimut 70, the Dragon China version of the Azimut 66 designed exclusively for the Chinese market, and the best-selling Azimut 80, which will be making its Chinese debut at the show.
As part of the group's strategic renewal of its brand identity, centred on the values of genuine all-Italian production, Azimut Yachts is featuring a new stand at the Hainan event designed by Architect Michele De Lucchi.
To strengthen its role for Italian quality, Azimut|Benetti is also celebrating its increasingly established presence in China with an exclusive event in Hainan.
The Azimut|Benetti Group will organise a Gala at Hainan's Visun Yacht Club (Nov 28) for customers and VIPs from all over Asia. The event will be distinctly Italian in flavour and will feature examples of Italian excellence, including Stefano Ricci, Illy Caffè and Pernigotti 1860.
The Azimut sales network development strategy has resulted in positive sales in the Chinese territory over the past year.
The growth experienced last year by Azimut Yachts in Asia, and particularly in China, goes beyond the exceptional nature of its fleet and events but also toward the groups' ability to liaise with its customers and to provide direct, ongoing assistance guaranteed by a network of six dealers in Mainland China.
To further support the Asian market, the group is launching the Azimut Yachts Sales & Marketing School in Hong Kong, which will provide technical seminars on Azimut yacht models, as well as marketing tools aimed at offering top level sales and assistance.