Benetti Confirms Success In The Americas
Published: Thursday, 12 November 2015
Italian ship builder Benetti confirms its leadership in the market of the Americas, with eight out of 18 worldwide sales made in the region.
(Tommaso Bilotta and Fabrizio Scherch, representatives at Benetti Americas)
In North America four contracts were concluded for Fast Displacement yachts, confirming the range’s best-seller status.
The sale of a 66-metre steel and aluminum hi-tech Custom Line represents a new challenge for the shipyard with another opportunity to highlight the competence and capability of the Benetti team.
The first hull of the Mediterraneo 116’ sealed a contract in North America. With delivery in 2016, the 35.5m long Mediterraneo is an important turning point for the yard and shows the recognisable Benetti family feel, while tracing a renewed styling language.
The success of the Fast Displacement range Veloce 140' establishes the favourable opinion of this model by clients from North, Central and South America. With an Italian design, she captures the attention of all, while her D2P hull and the carbon fiber in the superstructures incorporate advanced technology. Sailing at 12 knots in perfect comfort and with increased range (up to 1,250 nautical miles) make her a yacht for owners who love going offshore, while her limited draft (only 7’8” at half load) is ideal for Floridian, Bahamian and Caribbean waters.
In South America, the market is increasingly receptive and vibrant. In Mexico and Brazil, after years of interest in the world of luxury yachts, clients are knowledgeable and discerning in evaluating capabilities, dependability and post-sales service. Colombia, Peru and Chile, while still inexperienced, are beginning to show an interest in the Benetti brand with their reliable quality products.
Florida plays an important role in yachting for South American clients, and the opening of Benetti Americas in Fort Lauderdale last year was strategic. At present the team offers five important resources, divided into two services, two post-sales and one marketing.
Benetti continues its strategy of strengthening its presence in the American market with a sizable participation in the local 2015 boat shows. After the new showcase at the Panama Boat Show in May, Benetti appeared at the 2015 Fort Lauderdale International Boat Show with the eagerly awaited Veloce 140', Cheers 46 and with the Benetti Delfino 93' Ocean Drive.
At the 2016 Miami Yacht & Brokerage Show, Benetti will double debut the Vivace 125’ and the Chrystal 140’.