Azimut Yachts Presents Three-Year Plan
Published: Tuesday, 26 January 2016
During a press conference at the 2016 Düsseldorf Boat Show (Jan 23-31), Italian shipyard Azimut Yachts presented its plans for the upcoming three-year period.
(Azimut Yachts at press conference)
Product and brand innovation are the drivers behind the plans drawn up for the coming years by the Azimut|Benetti Group brand dedicated to the construction of luxury motor yachts.
The planning process has been made easier by strong growth reported by the Group, with an 11 per cent increase in value of production from €611 million in 2013-14 to €680 million in 2014-15.
The Azimut|Benetti Group’s position at the top of the Global Order Book 2016 confirms its position of leadership in the yachting industry, as the annual world ranking showcases the top international shipbuilders above 24-metres.
Azimut Yachts has made a crucial contribution to the Group’s growth, reporting rising turnover, from €243 million in 2013-2014 to over €300 million this year, representing an improvement of 23 per cent and annual production of a remarkable 300 yachts.
In order to maintain its leadership role, the company’s development program includes plans to launch 14 new models over the coming three years across the five collections in the range.
Constant renewal is the key to success, as is demonstrated by sales results reported for the new Azimut 72 and Azimut Magellano 66 models, which were presented this season at Cannes and are already sold out.
A total of 72 Azimut Atlantis 43’s have also been sold since its 2015 launch in Düsseldorf.
The brand’s new image at international trade fairs, designed by architect Michele de Lucchi, provided the backdrop for the worldwide launch of the Azimut 66, the latest model in the flybridge collection.
The extensive use of carbon fibre is a construction choice that allows volumes and surfaces to be increased in size while keeping the same weight, therefore maintaining excellent levels of dynamic stability in the new 66. The latest trends from Milan’s Salone del Mobile furniture show have been taken on board, inspiring the furnishing and décor in a style that reflects an exquisitely Italian sense of history, heritage and culture.
Architect Michele De Lucchi has redesigned all trade fair stands and dealer showrooms in an effort to strengthen the brand’s identity, giving it a strong focus on the ‘Made in Italy’ heritage.