Published: Wednesday, 27 January 2016

The International Council of Marine Industry Associations (ICOMIA) has issued a ‘Call For Sponsors’ for its Southeast Asia Project - an initiative to identify and understand obstacles to growth in the region, interact with national and local authorities and create recommendations on how to develop a friendly leisure boating environment in the region.

Icomia Seeking Sponsors For Southeast Asia Project 2

ICOMIA membership extends to China, India, Singapore, Japan and Korea, however there has been little contact with the remainder of Southeast Asia.

To remedy this, ICOMIA and its member Singapore Boating Industry Association held a meeting at the 2015 Singapore Yacht Show in April to discuss future Asian markets.

During the meeting, attended by 28 industry leaders from all sectors in the region, it was decided ICOMIA should move ahead to help the marine industry in Asia.

Subject to creation of an efficient funding mechanism, research will be undertaken with the aim of identifying and understanding obstacles to growth throughout Asia. The research will be divided into four phases:

Phase 1 – Brunei, Hong Kong, Indonesia, Macau, Malaysia, Singapore and Thailand

Phase 2 – Sri Lanka and Taiwan

Phase 3 – Cambodia, Myanmar, Philippines and Vietnam

Phase 4 – China, India and South Korea

ICOMIA is now seeking sponsors for Phase One of the project.

“The ICOMIA Southeast Asia Project is the first of its kind in the region,” says ICOMIA Secretary General Udo Kleinitz. “A similar report commissioned on an individual basis would cost significantly more and would not include the resources, expertise and support an international trade association like ICOMIA can provide. With unprecedented access to government and public agencies this is a collective effort with key industry players that will strengthen market insight in the region and benefit businesses operating in the international recreational marine industry.”

The Phase One Report will detail the following information for each phase one country: reviews of government attitudes and regulations; market reports on boating infrastructure and manufacture; importer and dealer capabilities; marinas, boating clubs and mooring facilities; industry SWOT analysis; national statistics; Trade Pacific Partnership and Asian Economic Community Status Reports; considerations on foreign/direct investment opportunities; and the development of an Asian contact network. The report will also provide insights and recommendations to each phase one country.