Nautor's Swan Celebrates 50th Year With New Developments
Published: Friday, 22 January 2016
Nautor’s Swan is celebrating its 50th anniversary this year with new developments and plans for the future of the company.
“This anniversary is the perfect moment to look at our future taking inspiration from our glorious heritage and its core values, that are still fundamental to our company and our way of doing business,” says Nautor’s Swan Group Executive Chairman Leonardo Ferragamo.
Ferragamo recently announced the appointment of Sebastiano Fanizza as Commercial and Business Development Director, managing and developing new strategies for the company.
The new Commercial and Business Development Director brings a wealth of experience to Nautor’s Swan from his successful career in international yacht sales, having worked in the yachting industry as Sales Director for Europe and Asia Pacific over the last decade and as service manager before.
“I am proud to be part of the future of this company that is launching in the market several new fascinating and real quality Swans,” says Fanizza.
Recently Nautor’s Swan has implemented a strategic plan to develop a number of new models and strengthen its presence worldwide.
The brand’s global strategy plan for 2016 will focus on strengthening its sales and marketing by developing its sales network worldwide. This will be achieved with the support of Regional Directors for each market: the Mediterranean, Northern Europe, the Americas and Asia. A new corporate structure is currently being developed for the US, together with a long-term investment plan.
(Photo: Swan 115S/Eva-Stina Kjellman)
As a leader in the superyacht market, the company has grown its line of maxi yachts introducing the new Swan 95, with a launch planned for fall 2016 and the first of the series already sold, as well as the Swan 115, the first of which has been delivered, with three others on order.
The Finnish company will also debut its new Swan 130 project, creating a new flagship for the Swan Line. Swan is also back in the medium size range with completely new products, both in the fast cruising and racing families: the introduction of the Swan 54 for bluewater cruising, the one-design ClubSwan 50 for racing and the new Swan 78 concept all confirm the versatility, efficiency, cutting-edge technology and design of the company.
In an effort to develop Swan owner’s experience, the company has created ClubSwan. ClubSwan Director Ettore Mattiello together with Racing Office Manager Claudia Tosi and the ClubSwan Secretary Sara Torrini are working on 2016 exclusive events and partnerships for ClubSwan members.
Important improvements have also been implemented in Nautor’s Swan Customer Care and Brokerage, both key assets for the company. Strategic management is operated by Customer Care Manager Robert Holm, based at the yard in Finland. The office in Palma de Mallorca in the Mediterranean, guarantees a perfect solution for all customer requirements including superyacht refits. Another office in Long Island Sound deals with the US market.
On the Brokerage front, a complete network has been implemented to offer the best and most cost-effective services. Managed by Jeremy Peek, who has a long experience in the sailing industry, the company can assist owners in finding, selling and improving the value of their Swans.
(Nautor's Swan Customer Care Team)
The beautiful Marina of Scarlino remains the “House of Swan” where owners and their yachts can find assistance. The yard is equipped to provide service to the highest of standards, covering a total area of 9500sqm and offering the most qualified care. The marina also boasts the Resort Baia Scarlino offering magnificent suites arranged around the harbor.