Published: Thursday, 21 January 2016

Princess Yachts has appointed Antony Sheriff as the new Executive Chairman of the Board, succeeding Philippe Mellier, who will remain on the board of the company's holding company.

Princess Appoints New Executive Chairman 1

(Antony Sheriff)

"I am thrilled to be stepping into such a respected luxury brand that is clearly seen as a world leader in the industry,” says Sheriff. “Over 50 years, Princess has built a well-deserved reputation for building the finest boats in its class and I am looking forward to working with Chris (Managing Director) and the rest of the brilliant team at Princess, to continue to build the best and most innovative products while delivering the best customer experience in the industry. I hope to help grow Princess into a truly iconic British brand with far reaching recognition and respect."

Sheriff joins Princess from McLaren Automotive where, over a decade as Managing Director, he built McLaren's road car division and turned it into a leading global force in the world of luxury cars. Under Sheriff’s leadership, McLaren conceived a range of groundbreaking supercars including the MP4-12C, 650S, 570S and P1. At the same time, he built a global distribution network and turned McLaren into an elite, technology-driven and profitable luxury sports car brand.

Prior to joining McLaren, Sheriff spent eight years at Fiat Auto where he was Director of Product Development for all Fiat, Alfa Romeo and Lancia cars, creating multiple winners of the prestigious Car of the Year award.

"It was an absolute pleasure to have worked with Philippe Mellier over the past year as he was really passionate about the brand and product and I thank him for all of his efforts,” says Princess Yachts Managing Director Chris Gates. “I'm delighted to welcome Antony here at Princess as our new Executive Chairman. I can clearly see his experience and energy adding tremendous value to our business and I am looking forward to working alongside him to further develop Princess over the coming years."