Volvo Ocean Race Museum Boasts Increased Guests
Published: Thursday, 14 January 2016
The Volvo Ocean Race’s museum has established itself as one of the most popular attractions in the busy tourist city of Alicante, southern Spain, with 50,488 visitors during 2015.
(Photo: Javier Escandell/Volvo Ocean Race Alicante)
Some 44 per cent of the visitors came from overseas to see the world’s leading offshore sailing event’s museum, eight per cent more than the previous year.
“This year the results of the museum have been exceptional,” says outgoing Volvo Ocean Race CEO Knut Frostad. “We are very satisfied at having consolidated ourselves as a model for leisure, tourism and culture in the city.”
Alicante residents represented 68 per cent of the Spanish visitors, with people from Madrid accounting for 11 per cent. The museum, which offers a free educational programme, welcomed 4,842 schoolchildren in 2015.
(Photo: Laura Urrutia/Volvo Ocean Race)
“If we discount the effect of the hosting of 2014-15 Alicante Race Village in October 2014, when the museum received more than 12,000 visitors in 10 days, we have grown six per cent,” added Frostad. “To pass the barrier of 50,000 visitors this year has been incredible. It is our maximum capacity in normal conditions.”
Inaugurated in June 2012, the Volvo Ocean Race museum is a modern exhibition dedicated to the 42 years of history of the round-the-world race for crewed boats, whose fleet for the 13th edition will leave Alicante in October/November 2017 (date to be confirmed). The museum adjoins the race headquarters in the city’s marina.
The free-to-enter museum, belonging to the network of museums in the Valencia region, is equipped with advanced multi-media technology and interactive attractions giving visitors a taste of life onboard the one-design boats that contest the nine-month race, the longest in world sport.
(Photo: Ainhoa Sanchez/Volvo Ocean Race)
The museum also boasts two Volvo Open 70 boats, Brasil 1 and The Black Pearl, which both took part in the 2005-06 edition, and are displayed outside the building ready for onboard tours at the weekends.