Published: Wednesday, 17 February 2016

Italian yacht manufacturer Benetti, part of the Azimut|Benetti Group, has appointed Nizar Tagi as General Manager of Benetti Asia.

Benetti Appoints New Benetti Asia General Manager

The new GM will directly manage sales and after-sales, maintain customer satisfaction levels and take care of marketing strategies to further reinforce the Group's presence in the Far East and APAC markets.

Tagi has a great deal of experience within the yachting industry starting with the help of George Nicholsons at Solidmark in Cannes. He also worked with Ocean Independence – Monaco as a yacht broker and was the Marina Sales Director of Porto Montenegro.

Tagi speaks six languages fluently, has two Master's degrees in Business Administration from the American University in Geneva and prides himself for having sailed around the world on a 28-metre classic Abeking & Rasmussen sailing yacht.

“Benetti's commitment to the Asian market and the company's physical presence near our clients, efficiently satisfying their needs, has consolidated our very successful leadership,” says Benetti Chief Commercial Officer Fabio Ermetto. “We are very proud to nominate Nizar. Thanks to his presence Benetti will re-enforce its cooperation with professional yacht brokers in Asia as professional yacht brokers usually reduce costs by adding value, and their experience can be critical when resolving incidental problems during a new build."