Princess Yachts Celebrates 50th With Bentley Motors
Published: Wednesday, 20 April 2016
UK boat builder Princess Yachts celebrated the latest stage of its 50th Anniversary year at the Singapore Yacht Show (Apr 7-10), alongside Bentley Motors, which launched the prestigious Bentley Bentayga.
Hosted at the stunning Marina Bay, the event featured a private dinner for 140 VIP guests from the Asia-Pacific region and was the result of a close collaboration between Princess Yachts, the Urban Redevelopment Authority, the Public Utilities Board, the Singapore Tourism Board and the yacht show.
To mark the event in true style, Princess was granted special permission to cruise around the protected freshwater marina, allowing guests to take in the iconic nighttime view of the Singapore skyline including the Merlion and Fullerton Bay Hotel, while enjoying a spectacular laser show.
Princess’ presence at the Singapore show and the exclusive launch with Bentley marks a significant move to establish Singapore as a luxury superyacht destination, and the start of an ambition to realise the city as one of the world’s key luxury yachting hubs.
“The professionalism and tireless efforts of everyone involved in Singapore made this one of the most memorable and magical events in our history,” says Princess Yachts Int’l Global Marketing Director Kiran Jay Haslam. “Our close collaboration with Bentley Motors and the Fullerton Bay Hotel meant we were able to create an incredible evening, revealing the world’s most impressive luxury SUV from Bentley alongside a private cruising experience on-board our stunning Princess 56 yacht – all within the surrounds of one of the finest hotels in world.
“Together with our friends at Princess Yachts we were able to create a simply spectacular evening,” says Bentley Motors Southeast Asia & Australasia Regional Manager, David Jackson. “The all-new Bentayga, the world’s finest luxury SUV, was in great company with our VIP guests experiencing a unique and seamless link in terms of both luxury and performance. It was an impressive moment for two iconic British brands committed to unsurpassed design, craftsmanship and beauty, with a simply stunning backdrop in Singapore, together with special guests from all across Asia Pacific.”