Ferretti Group Participates in MonteNapoleone Yacht Club 2016
Published: Monday, 16 May 2016
Ferretti Group will join with six brands in MonteNapoleone Yacht Club 2016 in Italy May 16-22, celebrating partnerships between the important shipyards and the world of fashion and luxury.
(Photos: Ferretti Group)
Organised by Associazione MonteNapoleone and sponsored by the City of Milan, the event aims to enhance the bond between these two areas of excellence by presenting them “on the runway” together for a week on Via Montenapoleone.
In addition to Riva and CRN, which participated in the first edition in 2015, this year Ferretti Group will also bring along Ferretti Yachts, Pershing, Itama, and Custom Line. Each brand will be paired with a famous name in fashion, jewellery, accessories, or watchmaking. Ferretti Yachts and CRN join forces with Piaget and Audemars Piguet, respectively; Pershing teams up with Montblanc; Itama pairs with Italia Independent; and Custom Line and Riva will be linked with Etro and Larusmiani.
“As the standard-bearer for made-in-Italy yacht-building, we are truly enthusiastic to be part of this second edition of MonteNapoleone Yacht Club,” comments Ferretti Group CEO Alberto Galassi. “Our decision to attend with six of the group’s brands underscores the particular affinity we feel for this event, as we fully recognise its values. The love of beauty, the care and dedication given to both the product and the customer are something we share with our partners and are what guide us day by day in creating unique yachts, icons of the sea that are admired worldwide.”
During the week, guests of the six boutiques will get a close-up look of the latest from Ferretti Yachts, Pershing, Itama, Riva, CRN and Custom Line, through exhibitions and installations created especially for the event.