Northrop & Johnson Finds Australian Superyacht Industry Ready And Willing
Published: Monday, 30 May 2016
As the Sanctuary Cove International Boat Show (SCIBS) wrapped May 29, Northrop & Johnson (N&J) Australia reflected on a busy show that demonstrated Australia is at a tipping point.
(Photos: N&J Australia - Superior Jetties' John Hogan and N&J's Cameron Bray)
It was the first Australian show for the global superyacht giant after its move into the Australian market in February. Prior to the show, N&J Australia team was confident of the Australian domestic market’s ability to support a strong superyacht presence; now that’s been reinforced by the exceptional levels of interest the brokers encountered.
“Australia has a rich maritime culture with a burgeoning superyacht industry, which N&J see as a great opportunity to raise the bar and continue positive growth,” says N&J Australia Managing Director Cameron Bray.
(Photo: Dean West - Sahana)
N&J Australia displayed the two largest charter yachts at the show - 33-metre Corroboree and 36-metre Sahana, both now bound for a charter season in the Whitsundays. Alongside the two stand-out beauties, was the actively for sale 22-metre Cresta Motor Yacht, and rounding out the N&J display; 26-metre wave-piercing charter catamaran, Pure Adrenalin - a corporate event favourite.
“We’ve seen very positive growth in the Australian charter industry in recent years, which is now reflected by an increase in enquiries for buyers looking to have their yachts run as commercial entities,” says Bray.
(Photo: Matthew Brown - N&J Australia evening event)
“Feedback during the show was fantastic, with show organisers and show goers alike telling us how excited they were to see the N&J Australia stand. Spreading across an entire pier and with a Waterscape platform providing an escape from the bustle of the show;N&J’s superyacht world was a display unlike any an Australian show had hosted before.”
N&J Australia will be in attendance at the Sydney International Boat Show, as well as the Monaco Yacht Show, Fort Lauderdale International Boat Show and Antigua Charter Show.