CRN Launches 'We Reinvented The Idea Of Bespoke' Campaign
Published: Monday, 04 July 2016
Ferretti Group’s CRN launched an advertising campaign named ‘We Reinvented The Idea Of Bespoke’, which conveyed the message of offering an innovative approach to tailor-made products suiting yacht Owners’ preferences and personality.
The campaign centres on the claim “We reinvented the idea of Bespoke”, expressing the brand’s focus on craftsmanship and style and representing the added value of products designed and made in Italy. The claim highlights the essence of the shipyard’s role: taking the wishes of customers and giving them a tangible form with no limits.
CRN has re-invented a new way of building tailor-made yachts with the same approach as a master tailor. Each customer has their own specific measurements and needs, and no “suit” should ever be the same as another. The superyachts built by CRN reflect the vision of their Owners, matching their personal taste and style while fulfilling specific needs and desires.
The yachts are the protagonists in the new campaign designed by Milan’s Savile Row Agency with Creative Director Lorenzo Cascino. They become icons for people who expect to stand out from the crowd with a fully-customised pleasure vessel, a unique example designed by CRN’s Bespoke Atelier. Each of the shipyard’s yacht is a unique work of art, expressing the vision described by the Owner, before being a recognisable member of the CRN fleet.
All the yachts in the fleet are a combination of a flexible approach and a sense of passion. The 55-metre M/Y Atlante, the latest to be built by CRN, is an example of this. It’s strong style and personality embodies the Bespoke model of the brand to perfection.
CRN’s ‘We Reinvented the Idea of Bespoke’ campaign will feature in selected offline media and in the brand’s social media channels starting in July 2016.