News

Published: Thursday, 11 August 2016

Northrop & Johnson established global strategic partnership with West Indies' luxury spirits brand Akal Chai Rum. 

Northrop Johnson Partners With Chai Rum 2

(Photo: Northrop & Johnson - Akal Chai Rum)

The Akal family migrated to the West Indies from India four generations ago, bringing with it its highly regarded tea. After generations of a lifestyle associated with tea and the Caribbean, the family house recognised the opportunity to forge the world’s first and only Chai Rum, an entirely new category of luxury rum.

 

Bridging more than 400 years of history, Akal Chai Rum’s sprawling tale unites the 17th century India of the East with the Caribbean of the West. The result of a chance meeting upon the oceans, it is the improbable marriage of the delicate and complex tea plant with the robust sugarcane grass. Encompassing more than 15 exotic flowers and botanicals through a secret method, Chai Rum transforms what was once regarded as simple and sweet into something complex and utterly sophisticated. 

This sophisticated sipping product is best enjoyed neat. It may be served in a brandy snifter either warmed or at room temperature or in a double old fashioned, with a large block of ice.


“The partnership with Chai Rum seems like a natural one,” says Northrop & Johnson COO Daniel Ziriakus. “Rum has an inherent maritime tradition; as does Northrop & Johnson. This type of high-end, upscale rum is perfect for the yachting lifestyle. It is exceptionally well suited for sipping on the aft deck during a charter or enjoying during a meal onboard your yacht with family and friends. We are thrilled to welcome Akal Chai Rum as a global strategic partner and to offer the product to our clients and friends at all of Northrop & Johnson’s international yachting and luxury events around the world.”
 

www.northropandjohnson.com
www.chairum.com