News

Published: Tuesday, 30 August 2016

In conjunction with the launch of its latest product offers, global engine manufacturer Volvo Penta is also releasing a series of short online films – Volvo Penta Boating Challenge. The purpose is to demonstrate the tangible benefits of Volvo Penta’s products by letting them speak for themselves.

Volvo Penta Launches Online Films To Test Product Capabilities

(Photos: Volvo Penta - Volvo Penta Boating Challenge co-hosts Dominic Gullick and Hanna Ljungqvist)

Each episode features a set of challenges designed to test the full capabilities of the product in question. It is then up to Volvo Penta product expert and co-host of the series Hanna Ljungqvist to prove that Volvo Penta can deliver on its promises. 

Ljungqvist is a manager within Marine Leisure Product Planning & Sales at Volvo Penta – a role that combines her expertise in product development with her passion for boating. She enjoys the outdoors and being out at sea, and through her work she wants to make boating more accessible for everyone. She will be attending the Cannes Yachting Festival Sept 6-11 can be found at the Volvo Penta stand.

“When it comes to boating, if you really want to experience a new product, there is no substitute to being out on the water and seeing it in action for yourself,” says Ljungqvist. “When filming the Volvo Penta Boating Challenge, we’ve tried to replicate this experience. We don’t bombard the viewer with facts and figures – we just show them what each product can do.”

The series consists of four episodes, which focus on Volvo Penta’s IPS, e-Key Remote and Battery Management System, Glass Cockpit and Volvo Penta’s latest joystick technology.

“All our products are developed according to our philosophy of ‘easy boating’ and the Volvo Penta Boating Challenge shows how much easier and fun operating a boat can be,” says Head of Volvo Penta’s Marine Diesel segment Stefan Carlsson. “As an industry we need to expand into new markets and demographics, and the key to achieving that is to make boating more accessible.” 

All four episodes of the Volvo Penta Boating Challenge can be seen on Volvo Penta’s Youtube channel and on Volvo Penta’s Facebook page.

www.volvopenta.com
www.facebook.com/volvopenta
www.youtube.com/user/ABVolvoPenta