Published: Friday, 30 September 2016

After the new series of the Italian shipyard Benetti Now saw the light of day, the result of an ambitious and compelling project is making its official debut at the Monaco Yacht Show Sept 28-Oct 1.

Benetti Debuts Smart Designed Custom Series In Monaco

(Photos: Benetti - Benetti Now 73m B240 Olympus)

Created by the shipyard in collaboration with architect Stefano Natucci and British Design Studio Redman Whiteley Dixon, Benetti Now will ensure Owners unique yachts, in line with modern standards of seafaring excellence, with reduced construction time. The shipyard is ready to replicate the semi-custom model it uses at its Viareggio shipyard, involving the construction of superyachts based on pre-defined naval platforms that combine the benefits of haute couture interior decoration featuring extensive customisation, with the production times usually possible only with series manufactured yachts. 

With Benetti Now, this working method has also been introduced at the Livorno shipyard in Italy, with two major differences. First, it is applied to yachts over 50 metres in length. Technically and financially speaking, it is a much more complex process and represents a revolution for the international yacht making sector when considering that the full custom business model will continue to be applied at the same time. With Benetti Now, the shipyard also introduces a new business model that brings significant benefits in terms of time and money, as well as being designed to satisfy the needs of brokers and Owners worldwide. 

Benetti Debuts Smart Designed Custom Series In Monaco 3

(50m B164 Ermes Est)

The goal is to simplify as much as possible the ideas and desires of a potential customer when faced with a major purchase like a yacht over 50 metres in length, and to deliver its 'turnkey dream' in the shortest possible time.

At group headquarters in Viareggio, the company calls this revolution 'Smart-Designed Custom Series'. The word 'Smart' encapsulates all the experience Benetti has gained from building over 350 yachts and its conversations with hundreds of customers over the years. 'Design' represents the pre-engineered vessels. 'Custom' is used because of the high level of customisation, and 'Series' because these yachts are pre-designed, with no significant variations possible. The shipyard exploits all the efficiency of familiar platforms that have been carefully studied and designed. It uses previously designed hulls as the base on which to build a product that fully satisfies the Owner’s needs.

Benetti Debuts Smart Designed Custom Series In Monaco 2

(58.6m B192 Zephiros)

The superyachts in the new Benetti Now range will all be over 50 metres in length and built from steel and aluminium at the Livorno shipyard. Four models will be available: B164 (50 metres), B192 (58.6 metres), B214 (65 metres) and B240 (73 metres). 

“With Benetti Now, I did what I wanted and Benetti got what it wanted. We worked together to achieve the same goal right from the outset through to the final pencil stroke. This is a winning design because it represents the perfect answer to the current market needs,” says Natucci. “The style is clean and straightforward. I always work to obtain compactness, flowing lines and the right distribution of volumes. If the empty spaces are in the right places, the boat is beautiful. I love to change, but if I had to design these four boats again, I’d do it the exact same way. The forward areas of the yacht are highly innovative and a lot of work has gone into exploiting them to the full. We have limited the technical spaces. In this area you can do anything, even a disco. And that’s not all. A stairway connects this sea view salon to the interior salon.” 

Benetti Debuts Smart Designed Custom Series In Monaco 1

(65m B214 Lothus)

The construction of two hulls will start in the next few months: the 50-metre model B164, designed to remain under 500 gross tons, and the 65-metre model B214.