Sunseeker Achieves £25m Retail Sales In Cannes
Published: Thursday, 22 September 2016
Sunseeker International achieved strong retail sales at the Cannes Yachting Festival Sept 6-11 with in excess of £25m of retail orders (ex.tax) taken and a further £15m expected to be completed post show across a wide range of yachts including the new Manhattan 52 and the new 116 Yacht.
(Photos: Sunseeker International - 95 Yacht)
At this year’s show, Sunseeker launched four new models including the 95 Yacht, 116 Yacht, 68 MK II and Manhattan 52. The business also revealed that it moved back in to profit in the second quarter of 2016 with a forecasted overall return to profit for the full year. The next five years will see a massive £50 million of investment spent across new products, improved shipyard facilities and the continued recruitment of people.
Multiple model launches are set to continue as part of a long-term product plan that will see new model introductions across the size range over the next five years including additions to the Manhattan range.
The Cannes show, which is the first of the autumn season, was busy for Sunseeker with very high levels of visitors to the stand and pre-booked meetings with clients and prospects at a record high, a reflection of the product range from 50-150 feet, first class dealer network and after-sales customer support.
“The Cannes Show has been highly successful and we are pleased to have had such a strong reception to our new models, in particular the Manhattan 52, which made its world debut at Cannes and really stole the show. We will be exhibiting most of our model range at boat shows throughout the world including Southampton and Monaco where we are also expecting strong retail sales,” comments Sunseeker International Sales Director Sean Robertson.