Ocean Marina Pattaya Boat Show Sees 3,823 Visitors From 20 Countries
Published: Friday, 16 December 2016
The 5th Ocean Marina Pattaya Boat Show Nov 24-27 in Thailand has seen 28 boats on display and 33 yacht brands represented. It received 3,828 visitors from more than 20 countries, with two boat sales confirmed.
(Photos: Ocean Marina Pattaya Boat Show - 2016 edition)
The shores of Pattaya witnessed a wide array of products and services from small day boats, luxury yachts and superyachts, to water sports equipment, sports gear, marine products and accessories, lifestyle products and luxurious property from around Thailand. 80% of all boats were over 50 foot in length and the in-water display space was increased by 25% to accommodate this year's record boat line-up.
Highlights included the 41-metre superyacht Ocean Emerald and an impressive range of sail and power boats – both international brands and locally built boats – as well as three yachts over 80 foot.
“Exhibitions such as the Ocean Marina Pattaya Boat Show provide a marketing platform and opportunity for businesses to build brand loyalty and raise awareness of their products amongst a target demographic,” says Ocean Property Managing Director Dr. Tirachai Pipitsupaphol. “It's very encouraging to hear positive feedback from exhibitors and also confirmed boat sales at the show. This means our exhibitors are getting a return on their investment and the show has become a key business and leisure event for the marine and lifestyle industries.”
Numerous exhibitors formed new business partnerships with new dealers and distributors for raising brand awareness and building network.
The show has also become a marketing tool for tourism of the country. With international visiting yachts now able to receive a six-month permit to stay upon arrival, Pattaya and the surrounding area set to boom along with the onshore and offshore business.
The next edition will return to the Ocean Marina Yacht Club in November 2017.