Elliot Brown Unveils New Flagship Collection For Clipper Race
Published: Wednesday, 11 January 2017
In a bid to celebrate its extended partnership as official timekeeper of the Clipper Round the World Yacht Race the UK watch brand Elliot Brown has unveiled a new flagship collection named Portland Adventurer, which will be released in time for the start of the 2017-18 edition of the race.
(Photos: Elliot Brown - Portland Adveturer)
“Following a highly successful campaign during the 2015-16 edition in which we experienced 40 per cent sales growth, we are delighted to be extending our partnership to be Official Timekeeper of the Clipper 2017-18 Race,” says Elliot Brown Co-Founder Ian Elliot. “We share a common spirit of endeavor with the Clipper Race and its crew and have used learnings from the previous edition to design our new Portland Adventurer range, including a brand new limited edition Clipper Race timepiece, to go the distance with like-minded athletes, adventurers and thrill seekers around the globe.”
Currently in the final development stage, the Clipper Race model carries performance-enhancing refinements as a result of testing and evaluation from the last edition. In view of last year’s sales, demand is expected to be high so 1,000 new units of the new model will be produced.
“All of our watches undergo highly demanding tests, including submersion at 200m or 300m in water but we are always learning,” says Co-Founder Alex Brown. “There can be few real world tests as arduous or extreme as a complete, 11-month, 40,000nm circumnavigation aboard a stripped back racing yacht.”
A watch was fastened to the metal mast of one of the Clipper Race’s 70-foot yachts with standard strap bars to secure it during the race in 2015. After 12 months at sea encountering difficult tropical and freezing salt-water conditions, the watch was still secure and could keep accurate time.
“It’s a perfect example of the extraordinary durability built into every Elliot Brown watch and proves the timepieces deliver on the brand’s promise that they are ‘built to go the distance,” adds Brown.
The new limited edition will include an additional UTC hand (the global timing system used at sea) to enable Clipper Race crew, Skippers and Race Officials to keep an eye on the time in an additional zone, be it at home or at the next port, via the 24-hour markings engraved on the outer bezel.
The watch dial will be adorned with red and green hour indices indicative of the port and starboard channel markers seen at sea when entering the safety of port.
“We’re very happy to welcome Elliot Brown back on board as our Official Timekeeper,” says Clipper Race Chairman Sir Robin Knox-Johnston. “Our shared values of durability and persistence in extreme conditions make us a perfect fit, and we look forward to putting the new Clipper Race watch through its paces with our crew and Skippers.”
The Clipper Race is one of the toughest endurance challenges on the planet, and the only event of its kind which trains amateurs to sail around the world. Only the Skippers on the 12 one-design Clipper 70 yachts are professional.
Approximately 700 international crewmembers will take part in the Clipper 2017-18 Race, which is set to start next summer and will take almost a year to complete.