Fairline Appoints Dealers In Denmark & Middle East
Published: Monday, 09 January 2017
British luxury motoryacht manufacturer Fairline Yachts has appointed two new international dealers – Royal Yachts Dubai in the Middle East and Baadhuset ApS in Denmark and Greenland.
(Photos: Fairline Yachts)
Royal Yachts provides a range of marine services including yacht sales, charter, maintenance and refitting. Its parent company is the OBK Investment Group LLC led by CEO Mohamed Al Zaabi, who has abundant experience in the hospitality, real estate and marine industry. Taking up the sales lead is Sales Director Peter N. Divers who had 20 years of experience and joined the company from Princess Yachts Qatar.
“We are looking forward to reintroducing Fairline to the Middle East region,” says Divers. “It is a well-respected brand in this area and the market offers lots of opportunities for a prestigious and innovative boat-builder such as Fairline. Fairline’s size of yacht (38-78 foot) is perfect for the Gulf region and we feel confident that the beautiful designs from Alberto Mancini coupled with strong leadership from the Fairline management team will be a winning combination.”
Meaning ‘Boathouse’ in English, Baadhuset has over 20 years of experience in the yacht sales industry importing many yachting brands such as Regal, Drago and Saver. Trading only its own boats, the company is owned by Henrik, who takes care of the logistical and technical aspects, and Daniel Bak, who leads the sales department.
“Fairline has a name that carries a strong reputation all around the world, and we are looking forward to strengthening its presence even further in Denmark and Greenland,” comments Henrik Bak. “It’s an exciting time to become part of the Fairline family, with 2017 being its 50th anniversary. We can’t wait to get started!”
“Fairline’s long term strategy is about strengthening our presence worldwide, and we are certain that the appointments of both Baadhuset and Royal Yachts will help us to achieve significant growth in the key markets of Denmark and the Middle East,” says Fairline Yachts Managing Director Russel Currie. “Both Henrik and Peter are clearly passionate about Fairline and the boating industry as a whole so we are sure this will make them both highly valued partners of the Fairline Yachts brand.”